Mission
Communication is one of mankinds primary needs. From the beginning of time he has looked to develop forms and
languages to express himself, to transmit and interact with the world around him.
It is indispensable to seek the most effective and immediate ways to communicate, to find the right balance between
form and content, to achieve a high degree of retention in memory and of interiorization.
It is fundamental for
Officine Pixel to create a language that is incisive and captivating, an esthetic style of communication that is
winning and spectacular, which can maintain a high level of attention and strike the imagination and the curiosity
of the viewer.
Combining technology and ideas is the best way to create a communication both personal and
original.
The importance of scripts was appreciated in a particular way by Sfard, who
interprets the thought like a form of communication and considers language not as a pre-existing significant
vehicle, but as a construct that is itself significant. In this perspective, language is not just a mere
instrument of communication but influences thought in a determinant way.
(Pier Luigi Ferrari - University of Piemonte Orientale Amedeo Avogadro Department of Science and Advanced
Technologies)
Officine Pixel creates
innovative communication screenplays that have the
capacity to maintain a high level of user interest.
The company covers a wide range of media, thanks to the 20 years experience and sensibility of its creative and
project staff:
Video, Photography, Animations, Computer Graphics, Cinema, Interactive Multimedia,
Internet.
Officine Pixel designs and creates
3D and 2D graphic animations that are
used in all of our products. They are an excellent meaning to promote your company with an intrinsic vocation to
essentiality and a pleasing vehicle of content which, presented in this manner, make it more user-friendly.
- The Officine Pixel staff analyses the ideas and projects to develop, through strategies, communication means
and scripts, and creates easily understood and user-friendly projects utilizing advanced technology tools.
- The commitment of the Officine Pixel staff takes shape through teamwork; they are professionals with
experience and with diverse, integrated and complementary skills. It is a team which has the ability to pinpoint
and understand the client needs, to reach objectives and get the best results.
- Officine Pixel supplies to its own clients an optimized process finalized to reach the goals - proposing
personalized solutions from the analysis and planning phases, considering the specific needs of the different
business types.
During the creation of its products Officine Pixel considers these priorities:
Communication of contents.
The target you are trying to reach.
The coordination with other visual communication tools.
The communication of a unique company image.
The effectiveness and immediacy of languages used.
The approval of the product, a matching of esthetics and functionality.
The particular presence of graphic elements and animation suitable for the product.
These are general fundamental guidelines that we apply in every project to reach the success of any audiovisual or
multimedia product, whether its a video, a multimedia, an animation or a website. Watching a film or a graphic
product, every one of us elaborates their own perceptions with personal according to their own perspective,
inclinations, tastes, interests, culture, expectations and needs. Therefore it becomes necessary to have a
relationship with the user during the creation and realization of a product.
An example?
In a website, some users follow the principal index in an orderly way, others follow directly particular elements
and still others prefer to do a keyword research. The easier the finding is, the most useful (and exploited) will
be the product...
